Kid in the Ad

Campaign Tech Awards: Winner, Best Use of Creative Personalisation on Social Media

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For Christmas 2017, we let people put their kids in our Argos ad and receive their own personalised video. Using Facebook Messenger, parents could upload a photo and name – which was then added into a pivotal scene within the ad. They were then automatically sent a video, to share with friends and family on social.

This picked up a Campaign Tech award in 2018. Read more about the campaign here.