Tango
#PeachPolice

The peach emoji has taken over the internet but it’s lost its real meaning along the way. Tango, as the creator of the new Berry Peachy drink, feel deeply offended about how it’s being used.

This campaign (which is still running) aims to reclaim this humble emoji, to encourage it’s use for good.

Launching with this unbranded film of a group of mums and dads getting worked up about it on Twitter, LADBible then retweeted and started to help push this fake news.

Then, when tried to recruit people to join the #PeachPolice with cleverly targeted Twitter ads –popping up in feeds where the peach emoji is spotted. Report a mate and grab yourself a free can of Berry Peachy.